Skip to content
Ad Fraud Calculator Calculate Your Loss
Have Questions? 888-337-0641

4 min read

What Is a Bot, Anyway? Understanding the Basics of Bots

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” the definition of a bot is an automated software program built to carry out specific tasks. They do jobs that most people...

Read More

3 min read

Understanding How Web Scraping Impacts Social Media Privacy

Privacy is a pretty big deal these days, especially when it comes to the internet and our online presence. And honestly, it should be, especially with social media usage at an all-time high and privacy issues making headlines every time Apple...

Read More

2 min read

How Affiliate Marketing Companies Can Fight Ad Fraud

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little...

Read More

2 min read

How Good Bots Can Benefit Your Brand (and Fight Fraud)

What comes to mind when you think of a bot?

Do you picture a malicious scraper bot stealing content off a web page? Or perhaps a spybot, collecting your personal data without your permission? Maybe it's neither, and you think of two good friends...

Read More

2 min read

Anura Awarded TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the...

Read More

4 min read

Why Viewability Is a Broken Metric?

In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game.

Read More

3 min read

Instagram Hacked? Here's What You Need to Know

Your Instagram got hacked. Now what?

Read More

3 min read

3 Ways Fake Traffic on Facebook is Hurting Your Brand

Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of 2.9 billion active Facebook users, an estimated 135 million are fake or duplicated user accounts. In the last quarter alone, approximately 1.7 billion...

Read More

3 min read

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...

Read More

3 min read

Hacked at Home: Why You Should Protect Your Smart IoT Devices

Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device.

...

Read More