5 min read
Anura PR Team: April 14, 2021
Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...
3 min read
Anura PR Team: April 5, 2021
Advertising fraud is a major problem for many businesses. Every day, companies lose millions of dollars to ad fraud because of wasted ad spend, chargebacks, Telephone Consumer Protection Act (TCPA) compliance issues, and more.
5 min read
Anura PR Team: March 17, 2021
Digital advertising fraud is on the rise. According toprojections by Juniper Research, the scope of digital advertising fraud will cost advertisers $100 billion by 2023.
5 min read
Anura PR Team: March 10, 2021
Affiliate marketing fraud is an enormous problem for any company wanting to advertise its products through a large network of affiliates with their own audiences. In this form of marketing fraud, affiliates abuse various strategies to...
6 min read
Anura PR Team: March 3, 2021
The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s...
7 min read
Anura PR Team: February 24, 2021
Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the...
3 min read
Anura PR Team: January 14, 2021
We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital...
4 min read
Anura PR Team: January 7, 2021
No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake...
4 min read
Anura PR Team: December 17, 2020
When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a...
3 min read
Anura PR Team: November 19, 2020
Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the right demographics, affiliate marketing fraud will affect you. It is...