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3 min read

Ad Fraud Detection: Don’t Trust the Monday Morning Quarterback

We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital...

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4 min read

What Are Fake Leads and How to Identify Them?

No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake...

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4 min read

The Future of AI in Lead Generation

The Opportunities, The Threats, and The Solution

When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a...

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3 min read

Affiliate Marketing Fraud Is Catastrophic to Your Campaigns

Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the right demographics, affiliate marketing fraud will affect you. It is...

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4 min read

Ad Fraud and the Rise of Click Farms

Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...

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4 min read

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot...

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4 min read

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach...

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3 min read

5 Tips on How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.

While stopping bot traffic may seem like a daunting...

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4 min read

What Role Does Click Fraud Play in Affiliate Marketing?

In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of...

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4 min read

Web Scraping and How it Affects Your Digital Marketing Campaigns

You did it!

Your writers have crafted a series of killer blogs and articles that really resonate with your target audience. You made sure they are informative and unique, and they keep the reader's interest while still helping to sell your product....

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