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Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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Compliance

California's Consumer Privacy Law: What You Need to Know

In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take effect January 1, 2020.  
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Compliance

Top 5 GDPR Fails (So Far)

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen...
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Compliance

Terms and Conditions: Think Twice Before Clicking Agree

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
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Compliance

3 Things About GDPR That Scare Publishers

As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.  
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