2 min read
Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
2 min read
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
2 min read
We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.
2 min read
Performance marketers using Everflow Technologies (Everflow) now have access to an advanced, integrated fraud solution to block fraudulent users in real-time. Today, Anura.io, a division of digital marketing firm eZanga, announced a partnership with...
1 min read
A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When...
3 min read
What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
4 min read
There’s a lot of terminology in the massive world of ad fraud. With ad fraud expected to grow exponentially, so do its associated terminologies. Trying to remember what each term or acronym means can be extremely frustrating.
Luckily for you, we’ve...
1 min read
The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple...
4 min read
Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
3 min read
Zombies, Scrapers, and Bots, oh my!
2 min read
Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While...