3 min read
Anura PR Team: April 11, 2019
Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...
3 min read
Anura PR Team: March 25, 2019
Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device.
...
1 min read
Anura PR Team: February 5, 2019
Brands using Partnerizeknow they’re advertising to real people, thanks to a completed integration with ad fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands,...
2 min read
Anura PR Team: February 1, 2019
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.
2 min read
Anura PR Team: January 2, 2019
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.
3 min read
Anura PR Team: December 19, 2018
Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...
2 min read
Anura PR Team: December 4, 2018
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...
3 min read
Anura PR Team: November 21, 2018
Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted...
2 min read
Anura PR Team: October 25, 2018
The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.
2 min read
Anura PR Team: October 11, 2018
Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at...