2 min read
Anura PR Team: May 17, 2018
Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While...
2 min read
Anura PR Team: May 10, 2018
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.
2 min read
Anura PR Team: March 27, 2018
Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on,...
2 min read
Anura PR Team: March 15, 2018
Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their...
2 min read
Anura PR Team: March 6, 2018
Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?
2 min read
Anura PR Team: February 15, 2018
When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay-per-call advertising.
2 min read
Anura PR Team: February 1, 2018
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...
3 min read
Anura PR Team: October 11, 2017
Ad fraud is a huge problem in the online advertising industry. Billions of dollars are lost every year to fraudulent clicks and impressions. This hurts everyone involved - advertisers, publishers, and users alike. In this blog post, we will discuss...
4 min read
Anura PR Team: August 23, 2017
The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.
...