6 min read
Richard Kahn: September 29, 2021
Botnets have long been a problem for companies of all sizes to deal with—and for a variety of reasons. Odds are you’ve read a headline or two about how some massive botnet carried out a big cyberattack against some company or industry and stole a...
6 min read
Richard Kahn: September 22, 2021
Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...
6 min read
Richard Kahn: September 8, 2021
It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...
5 min read
Richard Kahn: September 1, 2021
Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...
6 min read
Richard Kahn: August 25, 2021
For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?
3 min read
Richard Kahn: August 18, 2021
Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...
5 min read
Richard Kahn: August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...
4 min read
Richard Kahn: July 28, 2021
In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...
6 min read
Richard Kahn: July 21, 2021
To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...
3 min read
Richard Kahn: July 14, 2021
Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...