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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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5 min read

How Ad Fraud Solutions Improve Affiliate Marketing

Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...

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6 min read

Top 6 Signs of Bot Fraud to Watch Out For

For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?

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3 min read

What Is a Botnet? (+ Botnet FAQs)

Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...

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5 min read

Google's App Purge: Impact on Ad Fraud & Affiliate Marketing

In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...

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4 min read

3 Affiliate Marketing Tools to Prevent Mobile Ad Fraud

In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...

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6 min read

Beware of Form Bots (+ Top Tips for Bot Detection)

To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...

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3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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6 min read

Are You Paying for Fake Leads? Stop Lead Gen Fraud Now!

For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...

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6 min read

Tips for Crafting a Fraud-Resistant Affiliate Marketing Campaign

Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...

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5 min read

The Uber Ad Fraud Story (+ Tips for Stopping Fraud)

Despite the many advancements that have been made in the fight against digital marketing fraud, there are still numerous examples and stories about companies—even big ones—falling victim to ad fraud.

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