5 min read
Richard Kahn: November 3, 2021
If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
5 min read
Richard Kahn: October 13, 2021
There are many techniques that fraudsters will employ to aid in their ad fraud schemes. When fraudsters want to try to hide their illicit activities and make themselves harder to identify, one of the first tactics they’ll resort to is spoofing.
6 min read
Richard Kahn: September 29, 2021
Botnets have long been a problem for companies of all sizes to deal with—and for a variety of reasons. Odds are you’ve read a headline or two about how some massive botnet carried out a big cyberattack against some company or industry and stole a...
6 min read
Richard Kahn: September 22, 2021
Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...
6 min read
Richard Kahn: September 8, 2021
It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...
5 min read
Richard Kahn: September 1, 2021
Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...
6 min read
Richard Kahn: August 25, 2021
For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?
3 min read
Richard Kahn: August 18, 2021
Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...
5 min read
Richard Kahn: August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...
4 min read
Richard Kahn: July 28, 2021
In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...