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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

Ad Fraud May Be Lowering ROI and Increasing Your Cost Per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...

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6 min read

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts. 

Of course, success...

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4 min read

Payment Fraud On the Rise: How It's Affecting Your Organization

Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...

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4 min read

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...

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2 min read

Anura Awarded TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the...

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4 min read

What Does Ad Fraud Have to Do with a Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records...

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2 min read

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?

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2 min read

4 Ways Click Fraud Derails Conversion Campaigns

Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...

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2 min read

How Internet Bots Can Make Robocalls and Ruin Your Campaigns

Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion in lost revenue this year alone.

Whether using spam bots, spy bots, or zombie computers, these enticing...

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4 min read

Good vs. Bad Bots on the Internet

Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots.

...

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