1 min read
Anura PR Team: February 5, 2019
Brands using Partnerizeknow they’re advertising to real people, thanks to a completed integration with ad fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands,...
2 min read
Anura PR Team: February 1, 2019
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.
2 min read
Richard Kahn: January 30, 2019
It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.
1 min read
Richard Kahn: January 10, 2019
Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.
2 min read
Anura PR Team: January 2, 2019
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.
3 min read
Anura PR Team: December 19, 2018
Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...
2 min read
Anura PR Team: December 4, 2018
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...
2 min read
Richard Kahn: November 29, 2018
When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
2 min read
Richard Kahn: November 27, 2018
An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billionto fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.
3 min read
Anura PR Team: November 21, 2018
Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted...