2 min read
Anura PR Team: January 2, 2019
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.
3 min read
Anura PR Team: December 19, 2018
Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...
2 min read
Anura PR Team: December 4, 2018
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...
2 min read
Richard Kahn: November 29, 2018
When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
2 min read
Richard Kahn: November 27, 2018
An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billionto fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.
3 min read
Anura PR Team: November 21, 2018
Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted...
3 min read
Richard Kahn: November 19, 2018
Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of...
2 min read
Richard Kahn: November 12, 2018
For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
2 min read
Richard Kahn: November 6, 2018
As we head to the polls today to vote in the U.S. midterm elections, it’s hard to believe it’s been two years since the 2016 presidential election. During the rollercoaster election, social networks were plagued with fake accounts and fake news, all...
4 min read
Richard Kahn: November 2, 2018
Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.