2 min read
Richard Kahn: October 30, 2018
Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a...
2 min read
Anura PR Team: October 25, 2018
The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.
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Anura PR Team: October 11, 2018
Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at...
2 min read
Richard Kahn: October 9, 2018
Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.
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Anura PR Team: October 2, 2018
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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Richard Kahn: September 25, 2018
For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping...
2 min read
Anura PR Team: September 18, 2018
We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.
2 min read
Richard Kahn: September 11, 2018
In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take...
2 min read
Anura PR Team: September 5, 2018
Performance marketers using Everflow Technologies (Everflow) now have access to an advanced, integrated fraud solution to block fraudulent users in real-time. Today, Anura.io, a division of digital marketing firm eZanga, announced a partnership with...
3 min read
Richard Kahn: September 4, 2018
Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.