3 min read
Anura PR Team: March 25, 2019
Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device.
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2 min read
Richard Kahn: February 26, 2019
Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating...
3 min read
Richard Kahn: February 6, 2019
Valentine's Day is quickly approaching, and if you’re scrambling to get a date you may find yourself scrolling through Match.com or swiping right on Tinder. Millions of people are doing the same thing, but are all these prospects real people?
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1 min read
Anura PR Team: February 5, 2019
Brands using Partnerizeknow they’re advertising to real people, thanks to a completed integration with ad fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands,...
2 min read
Anura PR Team: February 1, 2019
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.
2 min read
Richard Kahn: January 30, 2019
It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.
1 min read
Richard Kahn: January 10, 2019
Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.
2 min read
Anura PR Team: January 2, 2019
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.
3 min read
Anura PR Team: December 19, 2018
Ad fraud is a persistent issue in the digital marketing world, and its costs are predicted to rise annually. According to recent reports, the cost of ad fraud is projected to reach $100 billion by 2025. Despite this, many performance-based marketers...
2 min read
Anura PR Team: December 4, 2018
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five...