5 min read
Richard Kahn: July 21, 2020
Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell their products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in...
4 min read
Richard Kahn: July 8, 2020
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...
3 min read
Anura PR Team: June 25, 2020
Privacy is a pretty big deal these days, especially when it comes to the internet and our online presence. And honestly, it should be, especially with social media usage at an all-time high and privacy issues making headlines every time Apple...
4 min read
Richard Kahn: June 18, 2020
Navigating ad fraud can be tricky and costly.In2019, ad fraud cost advertisers an estimated$42 billion, and that number is anticipated to climb over $100 billion within the next three years. It’s critical for advertisers and publishers to know...
2 min read
Anura PR Team: June 11, 2020
Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little...
5 min read
Richard Kahn: June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
2 min read
Richard Kahn: May 20, 2020
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
...
2 min read
Anura PR Team: April 14, 2020
What comes to mind when you think of a bot?
Do you picture a malicious scraper bot stealing content off a web page? Or perhaps a spybot, collecting your personal data without your permission? Maybe it's neither, and you think of two good friends...
4 min read
Richard Kahn: April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves...
5 min read
Richard Kahn: March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent.