3 min read
Richard Kahn: June 19, 2019
Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
3 min read
Anura PR Team: May 16, 2019
Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of 2.9 billion active Facebook users, an estimated 135 million are fake or duplicated user accounts. In the last quarter alone, approximately 1.7 billion...
3 min read
Anura PR Team: April 11, 2019
Lead generation is necessary to grow your business; however, producing an effective lead generation strategy is hard work, and it takes a lot of time and effort to grow organic traffic. A quick and easy way to boost traffic is to purchase a lead...
3 min read
Anura PR Team: March 25, 2019
Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device.
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2 min read
Richard Kahn: February 26, 2019
Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating...
3 min read
Richard Kahn: February 6, 2019
Valentine's Day is quickly approaching, and if you’re scrambling to get a date you may find yourself scrolling through Match.com or swiping right on Tinder. Millions of people are doing the same thing, but are all these prospects real people?
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1 min read
Anura PR Team: February 5, 2019
Brands using Partnerizeknow they’re advertising to real people, thanks to a completed integration with ad fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands,...
2 min read
Anura PR Team: February 1, 2019
Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.
2 min read
Richard Kahn: January 30, 2019
It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.
1 min read
Richard Kahn: January 10, 2019
Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.