4 min read
Anura PR Team: June 21, 2018
Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
3 min read
Anura PR Team: June 19, 2018
Zombies, Scrapers, and Bots, oh my!
2 min read
Richard Kahn: June 7, 2018
In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the...
2 min read
Richard Kahn: May 22, 2018
The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.
2 min read
Anura PR Team: May 17, 2018
Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While...
2 min read
Richard Kahn: May 15, 2018
With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
2 min read
Anura PR Team: May 10, 2018
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.
2 min read
Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.
2 min read
Richard Kahn: May 3, 2018
The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....
1 min read
Richard Kahn: April 19, 2018
Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.