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Anura PR Team: May 10, 2018
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.
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Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.
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Richard Kahn: May 3, 2018
The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....
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Richard Kahn: April 19, 2018
Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.
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Richard Kahn: April 17, 2018
50 to 60% of the money lost to ad fraud is on mobile devices. While businesses are busy working to improve the customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the...
2 min read
Richard Kahn: April 5, 2018
The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise...
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Anura PR Team: March 27, 2018
Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on,...
2 min read
Richard Kahn: March 22, 2018
More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect....
2 min read
Anura PR Team: March 15, 2018
Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their...
2 min read
Anura PR Team: March 6, 2018
Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?