2 min read
Anura PR Team: February 1, 2018
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers used PPC to place their ads on search engines, on websites, and even on ...
2 min read
Richard Kahn: January 23, 2018
Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when...
2 min read
Richard Kahn: January 18, 2018
Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts...
3 min read
Anura PR Team: October 11, 2017
Ad fraud is a huge problem in the online advertising industry. Billions of dollars are lost every year to fraudulent clicks and impressions. This hurts everyone involved - advertisers, publishers, and users alike. In this blog post, we will discuss...
3 min read
Richard Kahn: September 27, 2017
These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your ...
1 min read
Richard Kahn: September 20, 2017
Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their businesses.
6 min read
Richard Kahn: August 30, 2017
In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale of $7.2 billion. Yikes.
4 min read
Anura PR Team: August 23, 2017
The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.
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1 min read
Richard Kahn: July 12, 2017
75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139...
5 min read
Richard Kahn: July 5, 2017
Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.