How Can You Grow Your Company with an Ad Fraud Solution

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  

Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new technology holds up against hackers. And what better place to interact with new technology than CES in Las Vegas.

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    

Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad...