4 min read
Anura PR Team: March 20, 2024
It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital...
3 min read
Richard Kahn: March 13, 2024
Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...
4 min read
Anura PR Team: March 6, 2024
By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...
4 min read
Anura PR Team: February 28, 2024
Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...
5 min read
Anura PR Team: February 21, 2024
Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:
4 min read
Richard Kahn: February 14, 2024
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...
5 min read
Richard Kahn: February 7, 2024
Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.
4 min read
Anura PR Team: January 31, 2024
Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.
5 min read
Richard Kahn: January 24, 2024
There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.
5 min read
Anura PR Team: January 17, 2024
It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...