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3 min read

TAG: Anura's “It” When It Comes to Detecting & Stopping IVT

We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...

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4 min read

Affiliate Marketing—Beware the Company You Keep

Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...

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4 min read

Lead Generation: What’s in a Number?

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

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4 min read

Gaming & Ad Fraud Part 3 - Advertisers Should Level Up

In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...

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3 min read

Gaming & Ad Fraud Part 2 - Online Game Companies Have to Win

Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...

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4 min read

Gaming & Ad Fraud Part 1 -  Preventing Online Game Fraud

We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.

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4 min read

Generating Leads in A Tight Economy: Quantity vs. Quality

Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions. 

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4 min read

SIVT—Is Your Site Traffic Signaling Ad Fraud?

When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...

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7 min read

The Cost of Ad Fraud. The Billion-Dollar Problem

Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...

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4 min read

How Do Fraudsters Make Money? How Can You Prevent It?

We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...

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