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Mobile

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
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Ad Fraud

The Dangers of DNA Hacking

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  
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Cybersecurity

Cybersecurity: the Ripple Effects of the Government Shutdown

The government has been shut down for over a month, making it the longest government shutdown in history. The longer the government remains shutdown, it raises the question: how is it affecting our national cybersecurity? 
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Ad Fraud

CES 2019 Recap

Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new technology holds up against hackers. And what better place to interact with new technology than CES in Las Vegas.
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Impression Fraud

Verification Stripping: How It Hurts Your Brand

Ad injection, click farms, cookie stuffing... each a different form of ad fraud. There are so many terms, we’ve created an Ad Fraud Glossary. And the latest term we’re adding to our glossary is verification stripping.   
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Ad Fraud

New Year, New Ad Fraud Resolutions

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Ad Fraud

Ad Fraud: A Year in Review

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Ad Fraud

Why Aren't There Laws to Stop Ad Fraud

Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad...
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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