5 min read
Richard Kahn: December 13, 2023
Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...
4 min read
Anura PR Team: December 6, 2023
Your website was designed to encourage human interactions like creating an online account, posting comments and reviews, and completing lead forms. Unfortunately, malicious bots can also do all these things and more. Enter CAPTCHAs, those online...
5 min read
Anura PR Team: November 29, 2023
Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal in your stocking next month. The industry has been...
4 min read
Anura PR Team: November 22, 2023
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...
5 min read
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...
4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
4 min read
Anura PR Team: November 1, 2023
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
3 min read
Anura PR Team: October 25, 2023
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
5 min read
Richard Kahn: October 18, 2023
Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...
4 min read
Richard Kahn: October 11, 2023
Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.