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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

How to Spot Fake Leads

It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.

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3 min read

How Do Human Fraud Farms Work? How Can I Stop Click Fraud?

Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.

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5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

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5 min read

How to Stop Credit Card Fraud By Stopping Ad Fraud

Card Testing: One, Two, Three, Fraud

Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...

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5 min read

IoT and CTV, Connect to Your Devices and Your Audience, Not Fraudsters

Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...

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4 min read

How CAPTCHAs Hurt the User Experience and Conversion Rate

Your website was designed to encourage human interactions like creating an online account, posting comments and reviews, and completing lead forms. Unfortunately, malicious bots can also do all these things and more. Enter CAPTCHAs, those online...

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5 min read

Bah! Humbug! FCC Regulations Slay Lead Generation Industry

Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal in your stocking next month. The industry has been...

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4 min read

Going Social? Facebook Ups Its Lead Generation Tools

With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...

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5 min read

Nice Click Rate. Is it Real or Fake?

Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...

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4 min read

More, More, More Mobile Ads Lead to More Mobile Ad Fraud

Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...

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