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Ad Fraud

Why Aren't There Laws to Stop Ad Fraud

Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad...
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Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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Ad Fraud

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billion to fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.    
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Mobile

7 Tips to Avoid Black Friday and Cyber Monday Scams

Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted goods the day after Thanksgiving.    
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Mobile

Holiday Travel: Tips to Safeguard Your Data on the Road

Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of transportation will be rife with congestion and delays,...
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Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
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Ad Fraud

Domain Spoofing: How It Hurts Your Brand

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign.
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Mobile

Facebook and Election Manipulation: Why To Worry About Auto Login

As we head to the polls today to vote in the U.S. midterm elections, it’s hard to believe it’s been two years since the 2016 presidential election. During the rollercoaster election, social networks were plagued with fake accounts and fake news, all in an effort to sway voters’ ballots.
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Ad Fraud

Is Facebook’s Fake News “War Room” Actually Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.
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