4 min read
Richard Kahn: March 22, 2023
We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.
4 min read
Richard Kahn: March 15, 2023
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.
4 min read
Richard Kahn: March 8, 2023
When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...
7 min read
Beth Kahn: February 23, 2023
Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...
4 min read
Richard Kahn: February 15, 2023
We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...
6 min read
Anura PR Team: February 8, 2023
Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...
4 min read
Richard Kahn: February 3, 2023
If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...
4 min read
Anura PR Team: January 25, 2023
Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...
4 min read
Richard Kahn: January 18, 2023
3 min read
Richard Kahn: January 11, 2023
Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...