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Ad Fraud

New Year, New Ad Fraud Resolutions

on January 2, 2019 | By Richard Kahn
Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Ad Fraud

Ad Fraud: A Year in Review

on December 26, 2018 | By Richard Kahn
If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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Anura Blog - Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

on December 19, 2018 | By Anura PR Team
Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Law book binders

Ad Fraud

Why Aren't There Laws to Stop Ad Fraud

on December 11, 2018 | By Richard Kahn
Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad fraud.  
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Ad Fraud

Why OTT & CTV Need an Ad Fraud Solution

on December 4, 2018 | By Anura PR Team
Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
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TCPA Compliance

How to Keep Your Email Lists Clean With an Ad Fraud Solution

on November 29, 2018 | By Richard Kahn
When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
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Ad Fraud

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

on November 27, 2018 | By Richard Kahn
An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billion to fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.    
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people going up and down escalators in shopping mall

Mobile Fraud

7 Tips to Avoid Black Friday and Cyber Monday Scams

on November 21, 2018 | By Richard Kahn
Buckle up: the holiday shopping season is about to shift into high gear. Black Friday is almost here, the day when retailers who are operating at a loss (in the red) rebound (go into the black) thanks to holiday shoppers who scoop up discounted goods the day after Thanksgiving.    
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man typing on laptop in airport terminal

Mobile Fraud

Holiday Travel: Tips to Safeguard Your Data on the Road

on November 19, 2018 | By Richard Kahn
Holiday travel is officially in full swing. AAA projects 54.3 million Americans will hit the road this week for Thanksgiving. For most individuals, they’ll be getting from point A to point B via planes, trains, and automobiles. These modes of transportation will be rife with congestion and delays,...
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American Flag

Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

on November 12, 2018 | By Richard Kahn
For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
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