5 min read
Richard Kahn: December 14, 2022
Mobile advertising is a key marketing channel for businesses of all types. With roughly 85% of U.S. adults reporting that they own a smartphone (Source: Pew Research Center), the potential impact of advertising through mobile apps should not be...
5 min read
Anura PR Team: December 10, 2022
From October 31, 2021, to December 31, 2021,Tik Tok removednearly 441 million fake followers. Such a massive quantity indicates that social media numbers don't always tell the truth.
4 min read
Richard Kahn: December 7, 2022
Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...
4 min read
Anura PR Team: December 6, 2022
Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact of IP Masking and the use of a Residential Proxy Server, and both are tools typically used to hide activity on a grand...
4 min read
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...
5 min read
Anura PR Team: November 28, 2022
Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...
4 min read
Anura PR Team: November 27, 2022
In theTelephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...
4 min read
Richard Kahn: November 23, 2022
Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...
5 min read
Richard Kahn: November 16, 2022
When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...