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Evaluating Data to Stop Ad Fraud and Boost Marketing ROI
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
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Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
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Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...
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Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.
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Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely...
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For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep, entering into local and national advertising contracts with jewelers, photographers, bridal fashion brands,...
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Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising?
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It’s that time of year again. No, we’re not talking about pumpkin spice everything; we’re talking about budget planning season when marketers often try to figure out how to do more with less. While the process is always challenging, there is good...
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The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...
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If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...