5 min read
Anura PR Team: January 17, 2024
It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...
4 min read
Anura PR Team: January 10, 2024
It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.
3 min read
Anura PR Team: January 3, 2024
Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.
5 min read
Anura PR Team: December 27, 2023
It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...
5 min read
Richard Kahn: December 20, 2023
Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...
5 min read
Richard Kahn: December 13, 2023
Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...
4 min read
Anura PR Team: December 6, 2023
Your website was designed to encourage human interactions like creating an online account, posting comments and reviews, and completing lead forms. Unfortunately, malicious bots can also do all these things and more. Enter CAPTCHAs, those online...
4 min read
Anura PR Team: November 29, 2023
Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal in your stocking next month. The industry has been...
4 min read
Anura PR Team: November 22, 2023
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...
5 min read
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...