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Ad Fraud

10 Signs You Need an Ad Fraud Solution

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year. But if you’re still on the fence, we’re giving you 10 warning signs fraud is afoot along...
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Ad Fraud

How Industry Monopolies Are Affecting Ad Fraud

Industry monopolies are nothing new. From tech to entertainment, large companies snatch up other entities all of the time. AT&T snagging Time Warner, Disney buying Fox, and Amazon purchasing Whole Foods are just a sampling of industry juggernauts making big moves.
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Ad Fraud

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at least one brand unsafe exposure within the past...
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Lead Generation

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other web page assets, lead generation forms let you collect information about potential customers by offering something...
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Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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Ad Fraud

4 Advertising Fraud Detection Solutions for Your Business

Choosing an advertising fraud detection solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud...
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Digital Advertising & Marketing

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping Edge-Provider Network Transgressions.”
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Ad Fraud

Why Brands Are Bringing Ad Fraud Solutions In-House

We’ve all heard the phrase, “If you want something done right, do it yourself.” And that’s exactly what some brands are doing by moving their ad fraud solutions in-house. Brands are fed up with paying exorbitant pricing only to get data discrepancies and infrastructure issues with their current ad...
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What Is a Data Scientist?

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.  
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