3 min read
Richard Kahn: July 26, 2023
Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...
3 min read
Richard Kahn: July 13, 2023
For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.
But if you’re still on the fence,...
3 min read
Anura PR Team: July 12, 2023
Even if you’re not a computer programmer or software engineer, you’ve probably heard of bots and know that the word is short for “robot,” even if you don’t quite understand exactly what they are or what they do.
4 min read
Richard Kahn: July 5, 2023
Digital marketing has revolutionized the way businesses reach and engage with customers. However, with great innovation comes new challenges, one of the most pressing...
4 min read
Anura PR Team: June 21, 2023
Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...
4 min read
Anura PR Team: June 14, 2023
The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits.
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...
2 min read
Anura PR Team: May 31, 2023
Anura is proud to announce we’ve won our second consecutive Fortress Cyber Security Award for excellence in threat detection!
3 min read
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
Anura PR Team: May 17, 2023
It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.