5 min read
Anura PR Team: March 10, 2021
Affiliate marketing fraud is an enormous problem for any company wanting to advertise its products through a large network of affiliates with their own audiences. In this form of marketing fraud, affiliates abuse various strategies to...
6 min read
Anura PR Team: March 3, 2021
The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s...
7 min read
Anura PR Team: February 24, 2021
Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
3 min read
Anura PR Team: January 14, 2021
We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital...
4 min read
Anura PR Team: January 7, 2021
No matter what industry you are in, lead generation is the driving force behind pretty much every aspect of your marketing. You want to generate more leads, you want to generate higher quality leads, and you definitely do not want to generate fake...
4 min read
Anura PR Team: December 17, 2020
When companies first started getting social media presence in the early 2010s, it was seen as a novelty. Just a few years later, a necessity. Now, in 2020, it is something that can make or break a...
3 min read
Anura PR Team: November 19, 2020
Global digital ad spend hit $333.25 billion in 2019, and it is only increasing. It does not matter how accurate your audience targeting is, or how well you focus your ads on the right demographics, affiliate marketing fraud will affect you. It is...
4 min read
Anura PR Team: November 5, 2020
Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...
4 min read
Anura PR Team: October 29, 2020
Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot...