4 min read
Anura PR Team: November 5, 2020
Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...
4 min read
Anura PR Team: October 29, 2020
Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot...
3 min read
Richard Kahn: October 1, 2020
The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...
4 min read
Anura PR Team: September 24, 2020
Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach...
3 min read
Anura PR Team: September 22, 2020
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.
While stopping bot traffic may seem like a daunting...
4 min read
Anura PR Team: September 17, 2020
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of...
4 min read
Richard Kahn: September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.
With the rise of automation and other digital processes, the risk of fraud is increasing exponentially. Bad actors...
4 min read
Richard Kahn: September 3, 2020
Ad fraud is already a massive problem, and it’s exponentially getting worse. Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudulently...
4 min read
Richard Kahn: August 27, 2020
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that...
4 min read
Richard Kahn: August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...