3 min read
Anura PR Team: May 3, 2021
When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...
5 min read
Anura PR Team: April 14, 2021
Do you know how your brand is perceived by potential customers? Do they have a good or bad impression of your business? Being able to avoid potential problems that lead to a negative brand reputation is crucial for earning the trust—and business, of...
3 min read
Anura PR Team: April 5, 2021
Advertising fraud is a major problem for many businesses. Every day, companies lose millions of dollars to ad fraud because of wasted ad spend, chargebacks, Telephone Consumer Protection Act (TCPA) compliance issues, and more.
5 min read
Richard Kahn: March 31, 2021
For many affiliate marketers, TCPA compliance can be an enormous issue. Noncompliance with TCPA rules can lead to extended (and expensive) legal battles. Affiliate marketers can run afoul of TCPA compliance issues all too easily—especially when...
5 min read
Richard Kahn: March 24, 2021
Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...
5 min read
Anura PR Team: March 17, 2021
Digital advertising fraud is on the rise. According toprojections by Juniper Research, the scope of digital advertising fraud will cost advertisers $100 billion by 2023.
5 min read
Anura PR Team: March 10, 2021
Affiliate marketing fraud is an enormous problem for any company wanting to advertise its products through a large network of affiliates with their own audiences. In this form of marketing fraud, affiliates abuse various strategies to...
6 min read
Anura PR Team: March 3, 2021
The affiliate marketing industry has become a mainstay of online marketing efforts. Every day, companies pay hundreds of thousands of affiliates to drive potential customers to their websites and products. However, as with any industry where there’s...
7 min read
Anura PR Team: February 24, 2021
Digital advertising has opened up many new revenue opportunities for businesses in the decades since the popularization of the internet. When used effectively, online advertising can put companies in front of a massive audience and help build the...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.