Browse by topic

Ad Fraud

The Bad Guys of Online Fraud

I often still get questions like, "what is ad fraud? why does it matter?" Ad fraud is a complex system of attacks designed to siphon money from your marketing campaigns. It can take many forms, impact nearly any marketing channel and pop up (and sometimes disappear) at any moment. If you're...
Read

Ad Fraud

The Cost of Ad Fraud to Your Marketing Campaign Performance

In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25 percent of all ad clicks are fraudulent, which is a...
Read

Ad Fraud

The Latest Trends in Ad Fraud and How to Avoid Being Affected

Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose upwards of $100 billion by 2023.
Read

Influencers

Marketers: Protect From Fake Influencers, Bots, and Instagram Ad Fraud

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.
Read

Influencers

How Instagram Influencers Are Adding to the Ad Fraud Problem

It’s 4:15 p.m. and you’re hitting the proverbial wall. You take a break and start scrolling through your Instagram feed. You notice your friend from college has 2.7 million likes on one of her posts.  
Read

Get the Latest Updates from Anura

Subscribe to Email Updates