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Accuracy
Accuracy
Accuracy is at the cornerstone of identifying fraud. When detection measures aren't up to par, it's easy to miss signs of fraud. According to Anura client case studies, our systems register virtually zero false positives. That means that our defenses don't block real users, ensuring no loss of potential revenue from actual customers. Most of the competition have false-positive numbers (some in the double digits), putting a significant damper on campaign effectiveness.
Our resources can find gaps the other guys can't – and that means we can make sure no stone goes unturned. When Anura says it's bad, it's bad.
Ad Blocker
Ad Blocker
Anura Script will detect and report if the visitor is using an ad blocker.
Ad Fraud
Ad Fraud
Ad fraud is the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money directly or indirectly. These actions are solely profit-driven and have no ties to the actual content of the advertising. Fraud can involve bots, malware, humans, or a combination, depending on the end goals of the fraudsters. Get the Ad Fraud 101 eBook now!
Ad Hiding
Ad Hiding
Ad hiding is a strategy that involves hiding ads in some way on a website. In this scenario, user traffic is legitimate, but the ads are never seen. There are a few techniques that fraudsters use to hide ads, including pixel stuffing and ad stacking.
Ad Injection
Ad Injection
Ad injection is a more nefarious pathway for fraud. This method uses malware to infect a website to override normal ad placement protocols. This opens a site up to unwanted advertising, which can be placed in spots that haven't been paid for or, worse, were purchased by legitimate advertisers. Most injected ads are irrelevant to the website in question or feature inappropriate content. Due to the malware required to achieve this strategy, ad injection poses a significant risk to the sites in use. This scam can affect companies of all sizes.
Ad Network
Ad Network
An advertising exchange that connects advertisers to potential new consumers by way of websites owned by publishers. The idea is that the ad network collects hundreds or thousands of publishers, aggregating all of their web properties into their network, and then allows advertisers to pay to have their ads shown across the network based on a variety of targeting criteria.
Ad Stacking
Ad Stacking
Ad stacking is a way to hide ads on a page for the sake of maximizing the number of impressions while saving website real estate. Using this strategy, ads are stacked on top of one another so that only the top ad is visible. While all of the ads register impressions when users visit the website in question, the user will only see one ad per stack. All of the other ads included in a stack will fail to perform as they can't be seen by visitors to the site. This technique implies that a site provides a large number of impressions, even though traffic is largely worthless.
Advertiser
Advertiser
The company or brand paying for the offers that promote their product or service.
Affiliate Marketing
Affiliate Marketing
Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. This can be in the form of impressions, clicks, leads, or eCommerce. Download our Affiliate Marketing Fraud 101 eBook now!
Affiliate Marketing Fraud
Affiliate Marketing Fraud
Affiliate marketing is a marketing avenue in which businesses pay affiliates who can draw in new visitors or customers. Generally, the affiliate receives some sort of kickback for every new action generated, which can be in the form of impressions, clicks, leads, or eCommerce purchases. Affiliate marketing fraud aims to cheat merchants, buyers, or legitimate affiliates through the use of misleading or fraudulent activities to earn illegitimate commissions.
Aged Lead
Aged Lead
Anura Direct
Anura Direct
Anura’s flexible integration provides server to server communication to accommodate all environments. Anura Direct is designed to determine in milliseconds the most common types of fraud (General Invalid Traffic or GIVT) delivering real-time analysis in time-sensitive situations. Ideally used for pre-bid, post ping, scraper bots, email, and more.
Anura Script
Anura Script
Anura Script, our preferred method of integration, collects hundreds of data points on each visitor to help identify the most advanced fraud techniques. It’s quick and easy JavaScript integration is flexible for any environment. Anura’s ability to identify real customer activity vs. bots, malware and human fraud allows you to make real-time marketing decisions that boost your ROI.
Anura's Core Values
Anura's Core Values
Nimble-We are constantly updating our algorithms to adapt quickly to the changing fraud landscape.
Unified-We work closely together as a team to accomplish our mission.
Reliable-Not only does our customers rely on us for accurate data, but they also rely on us to respond to their requests.
Accountable-We hold ourselves accountable to deliver the most accurate solution in the marketplace.
Anura's Mission
Anura's Mission
Our mission is to increase our clients’ growth by improving marketing results through accurate and effective ad fraud mitigation. We work diligently with our clients to prevent fraudsters from accessing marketing dollars by innovating game-changing technologies.
Anura.io

Anura.io
Anura is an ad fraud solution with almost two decades of development experience driving its success. Our solution helps our clients find and mitigate some of the most complex types of fraud giving them increased campaign performance, enhanced ROI, and peace of mind from their online marketing campaigns.
API
API
Stands for Application Programming Interface. This is the protocol that a developer uses to access a company’s services programmatically.
API Library
API Library
The library that hosts API's, or Application Programming Interface. The library is a collection of code that developers need to build new projects.
Auto-Refresh
Auto-Refresh
When a website owner wants to increase the number of impressions they can sell, they can automatically refresh the page, part of the page, or just the ad unit itself to generate more impressions while the visitor is spending time on the site. For example, if a visitor spent an average of three minutes on a site, and if just one ad unit was updated every 10 seconds, this would translate to a sale of 18 ad units instead of just one.
It's important to note that the use of auto-refresh features isn't always ad fraud. In some cases, web users may utilize auto-refreshing add-ons to check for changing page content. This may be done when trying to purchase tickets to an in-demand show or looking for new posts on a forum.